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Paytm Success Story – Biography Vijay Shekhar Sharma

Paytm Success Story – Biography Vijay Shekhar Sharma
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Paytm Success Story-

doston aaj hum apko paytm ka itihaas batane waale hain ki akhir iske success ke pichhe kaun hai aur dusra ki paytm apne hi competitor se bhi jyada kaise grow kar paayi kaun sa aisa time tha jisse isko aur jyada hike mila.

History-paytm ke founder Mr. Vijay Shekhar Sharma hai, jinka janm 8th july 1973 ko, jila Aligarh, Uttarpradesh mein hua, wo ek middle class family se the, unki maa housewife thi aur papa ek school teacher the. primary studies unhone vijaygarh ke hindi medium school se ki, 12th wo 14 saal ki umra mein hi complete kar chuke the, aur aage ki padhai ke liye wo delhi aa gaye aur unka admission Delhi engineering college me ho gaya, ab unke liye sabse bada challenge ye tha ki unka pahle padhai ka medium hindi tha aur ab sidhe english medium ho gaya, aur unki english thodi kamzor hone ki wajah se unka padhai mein mann nahi lagta tha aur wo padhaai mein kaafi pichhe hone lage, apne school ka topper student hote hue ab wo sabse pichhe hone lage, unka dhyan padhai se is kadar bhatakne laga ki wo college bhi absent karne lage. frustate hokar wo engineering ki padhai chhodne ki bhi sochne lage the.

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college na jaane ki wajah se unke paas bahut khaali samay bachta tha jiska use wo net surfing mein kiya karte the. wo yahoo ke founder Mr. sabeer bhatia se bahut inspired the aur ye sochte the ki wo bhi  Stanford College mein padhai karen, par english kamzor hone ki wajah se aur financialy bhi kamzor hone ki wajah se wo aisa nahi kar paaye.

Fir unhone apne hi kuchh genius ko follow karke unse coding sikhi aur khud ka ek content management system taiyar kiya jo aage chalkar The Indian Express Journalism of Courage aur kain newspapers mein ise prayog mein laaya gaya.

1st company -College ke 3rd year mein unhone apne ek dost ke saath milkar ek company XS ki shuruaat ki aur unka ye business model bahut logon ko pasand bhi aaya, 1999 mein Vijay Shekhar ne XS ko US ki Lotus and Network company ko 5 lakh dollers mein becha aur fir usi company mein as a employee kaam karne lage, company ka founder hoke ek employee ki tarah kaam karna unko bilkul bhi achchha nahi lagta tha . Halanki unki salary bahut achchhi thi par wo satisfy nahi the, aur apni family ke against jakar unhone wo job chhod di.

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wo innovative idea se business model start karne mein bharosa rakhte the na ki apne ideas ko khatm karke ek salaried person banne mein.

1998-1999 mein global corporate world ki shandaar naukary chhodke India laut aaye. naukari chhodne ke baad  2001 mein unhone one97 company ki sthapana ki par ye company dot com aur buzz ki wajah se jyada chal nahi paayi. is company ko start karne mein unhone apni saari savings laga di par company na chalne ki wajah se saare partners ne bhi saath chhod diya par unhone haar nahi maani aur wo lage rahe. wo delhi mein akar PG mein shift ho gaye. tab unki financial condition thik nahi thi, unhe kai baar to sirf 2 cup chay pikar rahna padta tha, lekin unki mehnat rang laane wali thi.

Paytm Sthapna( Origin of Paytm) – kuchh dino baad GSM aur CDMA mobile operator aur innovative service provide karne waali company dhire dhite lautne lagi aur saath mein Smart phones bhi popular hone lage the, tab unke dimaag mein cashless transaction ka idea aaya aur ye idea unhone apne one97 company ke board of directores ke saamne rakhi par ustime market mein aisa kuchh bhi trend mein na hone ki wajah se ye idea non-existable tha  kyunki us samay cashless ki baaton par kisi ka dhyan bhi nahi jaata tha, aur karna sunna to bahut dur ki baat thi, isliye board of directors ka ye kahna tha ki wo apni company ke saare shares bechkar ek nahi company start karen, lekin unhone aisa nahi kiya.

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Unka ye manna tha ki boy aur man mein fark hai, jab wo boy the tab unhone apni company US ki ek company ko bech di par aaj apne experience ke bal par wo ek aise man ban gaye hain jo apni company ko agle 100 saal aage tak dekhta hai, khun pasine se apni company ko ek sahi raah mein khadi karne ki koshish karta hai aur aane waale samay mein use ek naya roop deta hai. aur tab Paytm ki sthapana hui.

Shuruaat mein Paytm DTH recharge, mobile prepaid recharge etc. aisi services provide karti thi fir dhire dhire electricity bill, cash bill start hua, uske baad ye e-commerce mein aayi, uske baad unhone apna e-wallet start kiya, lekin sabse jyada benefit inko demonitization ka hua, sahi time, perfect cheej aur sahi decision in sab cheejo ki wajah se hi inhe bahut benefit hua .

Hike time for Paytmdemonitization ke samay market mein inke bahut saare competitor the par unsabko pichhe chhod kar wo bahut aage nikal gaye, demonitization ke baad log apne transaction ke liye bahut asaan tarika dhundhne lage the aur logo ko fir paytm ka option sabse jyada sahi laga, ye ready to use tha, transaction failure bahut kam tha, 99% transaction success hota tha, chahe kisi bhi prakar ka bill pay karna ho, transaction successfull hi hota tha.Demonitization ke samay iske e-wallet mein 1000 % ki growth thi, aur all-over field mein inka 700% ki growth badhi, inka per day ka transaction 120 crore hai, aur 200 million wallet user hain.

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Marketing Strategy-Paytm ke marketing ki strategy kuchh aisi thi ki logo ko sabse achchha option yahi laga online transaction ka, marketing ke liye bahut saare social issues ko capture kiya, door-to-door bhi marketing kiye, bahut saare offline users banaye, retailer shop par gaye, retailers ko bahut saare benefits diye, users ko bhi coupon code ke form mein bahut benefits diye, is wajah se log apna card save karne lag gaye taaki jab bhi zarurat ho card save rahne par wo turant otp generate karke paytm se payment kar lete the, ye sirf do logo ko target kiye, customer aur ratailer, in dono ke liye paytm ne door-to-door marketin ki, apne is sahi strategy ki wajah se paytm ne freerecharge aur mobikwik ko bahut pichhe chhod diya.

aur aaj paytm ko kisi bhi pahchan ki koi zarurat nahi hai . ye apne aap mein ek brand hai.

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